1. How do I apply for a DBA online with LegalZoom?

Applying for a DBA online with LegalZoom is a simple and streamlined process. Here’s how it works: Visit LegalZoom Website: Start by visiting the company’s official website and navigate to the Business menu, then select “Doing business as (DBA)” under the “Register your business” section. This should be easy to locate thanks to LegalZoom’s intuitive and user-friendly interface. Fill Out The Online Form: Once on the Register a DBA Online page, the next step is completing the online form. Click on Register my DBA, then go on to provide key details, such as the state and county you wish to do business in, as well as the type of business structure (sole proprietorship, partnership, LLC, corporation), and the DBA name you wish to register. Pay the DBA Application Fee: After filling out the form, pay the required fictitious business name filing fee. LegalZoom offers transparent pricing, so you’ll know the total cost before submitting your application. Verify DBA Name Availability: Before filing, LegalZoom will conduct a name search in your jurisdiction to confirm that your desired DBA name is available. This step is to ensure the name is not already in use or too similar to another business name. Prepare and Submit the Application: Once the assumed business name is confirmed as available, LegalZoom will apply for a DBA online by preparing the necessary forms and submitting them to the appropriate state or county office. Publish a Notice (if applicable): If your state or county requires DBA publication, LegalZoom will guide you through the process of publishing a notice in a local newspaper. Receive Confirmation: Once your fictitious business name is approved, you’ll receive official confirmation, which typically includes a certified copy of your DBA registration and any other relevant documentation.

2. Can a business have more than one DBA?

Yes, a business entity can apply for multiple DBAs online while still maintaining a single legal entity. You can file multiple DBAs if your business offers diverse products/services or serves different market segments. However, you have to apply for each DBA separately within the relevant jurisdiction. Keep in mind that the requirements vary by state. Some states may limit the number of DBAs a business can have. You must also ensure that each fictitious name complies with naming conventions and does not infringe on existing trademarks or registered names.

3. How long does it take to process a DBA?

The duration it will take to process your DBA name will vary by state and county procedures. Generally, the processing time can take anywhere from 1 to 6 weeks. If your state requires you to publish a DBA notice in a newspaper, it might take more time to fulfill this obligation, extending the processing timeline. When you apply for a DBA online, the process is often faster and more convenient than mailing the form or filing in person. Some services offer expedited filing, which can help reduce the processing time to as little as a few business days.

4. Can I use the same DBA as someone else?

No, you can’t use the same DBA as someone else in the same jurisdiction. Using a DBA similar to an existing registered name may violate trademark laws and lead to costly legal issues. It may also confuse your customers and damage your brand reputation. To avoid these issues, most states and counties require you to check the availability of a DBA name before registering it to ensure it is unique within your area. LegalZoom simplifies this process by confirming name availability on your behalf and ensuring your desired DBA name complies with state and county regulations.

5. How is a DBA different from a Limited Liability Company (LLC)?

A DBA and an LLC serve different purposes, as detailed below: DBA: A DBA is a business alias or trade name that allows your business to operate under a name different from its legal name. It does not provide liability protection, affect taxing requirements, or create a separate legal business entity like a sole proprietorship, partnership, corporation, or LLC. LLC: An LLC (Limited Liability Company) is a legal business structure that separates personal assets from business liabilities, offering legal protection to its owners. It can operate under its registered name or a DBA, and it affects how your business is taxed.

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Want a quick and easy way to apply for a DBA online? Looking for a reliable service provider to do it for you? In either case, this guide can help you.

You’ll learn what a DBA is, why you should get one, how to apply, and our top recommendation.

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DBA vs Legal Business Name
DBA vs Business Formation
Who Can Apply
Why Should You Apply
How to Apply for a DBA Online
FAQ

What is a DBA?

A DBA, short for “Doing Business As,” is a name different from your legal business name that you use to conduct business operations. For instance, if your legal business name is Sam Monroe LLC, you can use a more catchy name that your customers will remember, such as Sam’s Bakery.

A DBA can also be referred to as a trade name, fictitious business name, or assumed business name, depending on your state.

Want to apply for a DBA online yourself? Follow our step-by-step instructions on how to apply for a DBA online.

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Is a DBA Different From Your Legal Business Name?

Yes, a DBA differs from your legal business name. The latter is your legal name while the former is mostly used for marketing and branding purposes.

Here are their key differences.

Swipe horizontally to view the full table

Feature	DBA	Legal Business Name
Definition	A fictitious name under which your business operates that isn’t its official registered name.	The official name registered with the state when forming your business entity.
Purpose	Used for branding, marketing, or differentiating multiple product lines or brands.	Used for legal and official documentation, such as contractual agreements or filing for a tax ID.
Registration	Filed separately with the state or local authority as an alias or trade name for your business.	Registered during the formation of an LLC, corporation, or sole proprietorship.
Scope of Use	You can apply for multiple DBAs under the same legal name and business entity.	You can only use one legal name per entity — for another name, you’ll need a new entity.
Tax Implications	Doesn’t affect tax filings—taxes are filed under the official business name	Used for your business’s tax-related filings, correspondence, and documentation.
Legal Protection	It’s not a trademark, thus it offers no legal protection for the chosen name.	Provides exclusive rights to the name within the state or country of registration.

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DBA vs Business Formation: Key Differences

Registering a DBA and forming a business entity, such as an LLC, C-corp, or S-corp both involve creating a recognized identity, but they serve different purposes.

Here’s a detailed comparison to help you understand how they differ:

Swipe horizontally to view the full table

Aspect	Doing Business As	Business Formation
Definition	A name under which your business operates that differs from its legal business name.	The legal process of establishing a new business entity or structure.
Legal Entity Creation	It does not create a separate legal entity, just allows an existing entity to use a different name.	Creates a distinct legal entity (LLC or corporation) separate from the owner(s).
Purpose	For branding and marketing reasons, allowing you to operate under a unique name.	Establishes the legal framework for the business, including its tax and operational structure.
Cost	Lower registration costs — a one-time or annual trade name filing fee is required.	Higher costs due to formation fees, ongoing maintenance, and compliance requirements.
Liability Protection	Offers no liability protection. Owners are personally liable for their debts and obligations.	LLCs and corporations provide liability protection, shielding owners' personal assets.
Tax Implications	No impact on tax structure — taxes are filed under the existing legal entity.	Defines the type of business (sole proprietor, partnership, etc. and how it’s taxed.
Compliance Requirements	Requires periodic renewal depending on jurisdiction but has limited reporting obligations.	Requires compliance with regulations like annual reports, taxes, and other formalities.
Banking and Transactions	Enables businesses to open a business bank account under the DBA name.	Requires business accounts and financial separation based on the entity type.
Branding Flexibility	Allows a single legal entity to operate multiple brands or lines of business.	Branding is tied to the officially registered entity’s name unless DBAs are filed.

Already Decided to Get a DBA?

Whether you run an LLC, a partnership, or an S-corp, LegalZoom can help you apply for a DBA online.

We recommend it because of how easy and convenient it is to use this service. The best part is that it is quite affordable and offers quick processing.

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Who Can Apply for a DBA Online?

Many types of businesses can apply for a DBA if they want to run their business under a name other than their official name.

If you own or manage any of the following types of business entities, you can apply for a DBA online:

Sole Proprietorship

Your sole proprietorship business is likely registered under your name. If you want to operate under a different name for branding or privacy reasons, you must apply for a DBA online.

Partnership

By default, a partnership’s legal business name is a combination of the partners' last names. To operate under a different name that reflects your brand, you'll need to apply for a DBA online.

LLC

Although your Limited Liability Company (LLC) can operate under its registered business name, you may apply for a DBA online to create separate branding for different product lines, services, or business activities.

Corporation

If you plan to operate different business lines or brands under the same C-Corp or S-Corp business entity, you may need to apply for a DBA online to maintain unique identities and prevent any confusion.

LegalZoom makes the process simple, quick, and hassle-free. We have reviewed numerous options before partnering with it, to ensure that we offer the best recommendations to our audience.

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Why Should You Apply for a DBA Online?

Branding and Marketing Flexibility

A DBA allows you to create a memorable and marketable brand identity that resonates with your customers.

Instead of being limited to your legal business name, you can choose a unique name that reflects your offerings or values.

Legal Compliance

Operating under a name different from your legal business name without registering a DBA is illegal in most jurisdictions.

Applying for DBA online ensures your business remains legally compliant and helps you avoid potential fines and penalties.

Increased Credibility

A recognizable and professional name builds customer confidence, increasing the likelihood of repeat business and referrals.

Suppliers and partners are also more likely to take your business seriously when you operate under a professional name.

Affordability

Applying for a DBA online is simpler and cheaper than forming an entirely new legal business entity like an LLC or corporation.

Instead of forming new business entities, you can operate under multiple DBAs, and save costs on formation fees and tax filings.

Business Expansion Opportunities

A DBA simplifies the process of expanding into new markets, products, or services while maintaining operational cohesion.

If your business operates in multiple cities or states, you can use location-specific DBAs under the same parent company.

Privacy Protection

If you’re a small business owner or sole proprietor, you probably use your personal name as your legal business name.

Operating under an assumed name or trade name will keep your name out of the spotlight and safeguard your privacy.

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How To Apply for a DBA Online

1. Research Requirements

Each state and county has its own rules and regulations regarding DBAs.
These rules involve eligibility, registration process, fees, and renewal timelines.
Some states may require you to register your trade name at both the state and county levels.
Check with your state or local authorities for specific legal requirements.

2. Prepare Required Information

Before you apply for a DBA online, ensure you have all the necessary details.
You should have your business’s legal name and your chosen fictitious name.
Other details include your business address and contact information.
You may also need to give your Tax ID and business entity type, eg, sole proprietorship.

3. Choose a Unique DBA Name

Select a distinct fictitious business name that adheres to your state’s regulations.
Consider a name that aligns with your business’s unique values, products, or services.
Use your state’s online database to search and confirm if your name is available.
Make sure that the name is short and memorable, great for marketing purposes.

4. File With The Right Agency

Apply for a DBA online and submit your application through your state’s platform.
In states like Texas, you can file with the Secretary of State or county clerk, based on entity type.
Some states require you to file DBA at the county level regardless of business entity.
Complete all fields accurately, as mistakes can delay the trade name registration process.

5. Pay Applicable Fees

Pay the required DBA filing fee, which will vary depending on your state and jurisdiction.
You can expect to spend anything from $10 to over $100, depending on your location.
Most jurisdictions allow you to pay via credit or debit card through online portals.
Once you apply for a DBA online, keep a copy of your receipt or confirmation for proof.

6. Make a Publication Notice

Some states may require you to publish a notice of your DBA in a local newspaper.
This is to inform the public about your business’s new operating name and avoid legal disputes.
Choose an approved newspaper that circulates in your business’s location.
After running the notice, request an affidavit or certificate of publication.

Why Choose LegalZoom For the DBA Application

LegalZoom can handle the entire process on your behalf. Here’s why it stands out.

23+ Years of Experience
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50 States Served
4.5 Trustpilot Star Rating

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Common Mistakes To Avoid When Applying For a DBA Online

Choosing a Name Already in Use

Many applicants fail to verify the availability of their desired DBA name, resulting in legal disputes and outright application rejections

Ensure you don’t skip the crucial step of confirming name availability in your jurisdiction. Search for trademarks or similar DBA names.

Overlooking Naming Rules

Each state has specific rules regarding naming rules. Using prohibited words like bank or insurance can lead to application denial.

Check your state’s naming guidelines and avoid using forbidden terms, unless you have the proper credentials to support your choice.

Ignoring State Requirements

DBA registration processes vary by state. Ignoring these unique requirements can lead to non-compliance issues.

Visit your state’s website for specific instructions. Ensure you understand the fees, forms, and documentation required to file a DBA online.

Submitting Inaccurate Paperwork

Errors or omissions in your application, such as an incorrect business address or inaccurate owner details, can lead to delays or rejection.

Ensure you carefully prepare, verify, and review all necessary legal documents to ensure accuracy before filing and submission.

Not Publishing a Notice

If your state mandates publishing a notice of your DBA in a local newspaper, missing this step could invalidate your application.

Be sure to check your state’s requirements to avoid this. Follow the specific rules regarding where and how long to publish.

Ignoring Renewal Deadlines

Even after you apply for a DBA online, you’ll need to renew the name. Failing to do it on time could result in penalties or loss of rights to the name.

To ensure you don’t miss a deadline, mark renewal deadlines on your calendar and set reminders well in advance of the due date.

Misinterpreting the Purpose

Some applicants mistakenly believe that applying for a DBA online will provide liability protection or change their tax obligations.

This is not the case, and you should consult with a legal professional to get factual information before you apply for a DBA online.

Not Having a Matching Domain

Applying for a DBA online without checking if the corresponding domain name is available can cause branding inconsistencies.

Check domain name availability and secure it before finalizing your DBA registration to maintain consistency in branding and marketing.

Want to Avoid Mistakes in Your DBA Application?

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They will ensure your application is accurate and error-free, helping you avoid costly rejections and save valuable time. They know what they’re doing, so trust their expertise.

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Why We Recommend LegalZoom for DBA Application?

If you’ve decided to apply for a DBA online, working with a reliable service provider will guarantee a seamless and legally compliant process.

Here is why you should apply for a DBA online with LegalZoom:

Certified Experts

LegalZoom’s team of qualified professionals understands all DBA registration requirements. They will ensure your online application meets all required legal standards.

Proven Track Record

With over 23 years of experience, LegalZoom has helped over 4 million entrepreneurs, including those looking to apply for a DBA online. You can trust its team to deliver.

Affordable Pricing

LegalZoom offers competitive rates, making its services affordable for sole proprietors, small businesses, and startups. You can apply for a DBA online on a budget.

Customer Satisfaction Guarantee

LegalZoom values its customers and goes the extra mile to exceed client expectations. Its team guarantees to handle your DBA application with the care it deserves.

Fast and Flexible Options

With LegalZoom, you can choose the Standard plan to apply for a DBA online yourself. Alternatively, you can go Premium for attorney help and faster, guided filing.

Additional Business Services

Other than DBA filing, LegalZoom offers additional business services, including LLC formation, incorporation, and registered agent services.

LegalZoom has been trusted by over 4 million business owners since 2001. Join millions of satisfied entrepreneurs and enjoy speed, peace of mind, and convenience by applying for DBA online with LegalZoom.

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What Customers Say About LegalZoom

“Without LegalZoom, I probably would not have felt comfortable, from a time and money, and effort standpoint, establishing as many brands as I did.”

– Derek Rohlffs *****

“We’ve used LegalZoom for quite a few things over the years, and overall it’s gone very smoothly. They’ve been easy to work with and very affordable.”

– Karen Yoo *****

How Much Does it Cost To Apply for a DBA Online With LegalZoom

LegalZoom offers two comprehensive filing options to help you apply for a DBA online with ease.

Standard Plan (DIY)

$99 + State Filing Fees

Includes:

Preliminary name search to verify availability before you apply for a DBA online
Complete DBA application filing handled by LegalZoom’s experienced team
Publication of your DBA name and proof of publication filing submitted to appropriate authorities
Bonus: Tax consultation from 1-800Accountant and a customizable Wix website

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Premium Plan (Assist)

$119 + State Filing Fees

Standard filing plus:

Unlimited 30-minute attorney consultations on new legal matters (first 30 days included) for your business.
Enhanced legal support throughout the process when you apply for a DBA online through LegalZoom.
Priority access to professional guidance for complex filing requirements, which makes the process smoother.